# Are PLAs Enough? — Ari Paparo

Dec 1, 2025

Ari Paparo on why PLAs fall short, how retail media is repeating old ad-tech debates, and what modern ad serving should be.

[Listen on Spotify →](https://open.spotify.com/episode/0M345m6ofgPVBrPeikxEej?si=OMqSzsXFQcCtRC2fJ5ShWg)  [Apple Podcasts](https://podcasts.apple.com/us/podcast/are-plas-enough/id1747213944?i=1000739129459)

### Show notes

Ari Paparo on why PLAs fall short, how retail media is repeating old ad-tech debates, and what modern ad serving should be.