# CES + NRF 2026: How In-Store Retail Media Is Changing

Jan 20, 2026

A CES + NRF banded-pack episode on why in-store retail media is changing—and how scale, pragmatism, and shopper flow shape what works.

[Listen on Spotify →](https://open.spotify.com/episode/29ueLupxfgL3pd2CPFWzjA?si=ky5KHgrdQIOXmY4iOAMf9A&nd=1&dlsi=045c11c4be054890) [Apple Podcasts](https://podcasts.apple.com/us/podcast/ces-nrf-2026-how-in-store-retail-media-is-changing/id1747213944?i=1000745897039)

### Show notes

A CES + NRF banded-pack episode on why in-store retail media is changing—and how scale, pragmatism, and shopper flow shape what works.