# Do You Know Your Reach Rate? Joe Dressler of Adform

Dec 1, 2024

A candid Thanksgiving roundtable on the buzzwords, challenges, and future of retail media and audience measurement.

[Listen on Spotify →](https://open.spotify.com/episode/1hokwxh3jce8YgX2RbA6i2?si=0a90daa74bd84a52) [Apple Podcasts](https://podcasts.apple.com/us/podcast/do-you-know-your-reach-rate-joe-dressler-of-adform/id1747213944?i=1000678845934)

### Show notes

A candid Thanksgiving roundtable on the buzzwords, challenges, and future of retail media and audience measurement.