# Don't Overthink In-Store Retail Media — Marlow Nickell, Grocery TV

Apr 23, 2025

Why simplicity, not over-engineering, is the key to unlocking the true potential of in-store retail media.

[Listen on Spotify →](https://open.spotify.com/episode/1pkvTioarlI9niwruvAmge?si=caf1b7dedf5f4653) [Apple Podcasts](https://podcasts.apple.com/us/podcast/dont-overthink-in-store-retail-media-marlow-nickell/id1747213944?i=1000704600241)

### Show notes

Why simplicity, not over-engineering, is the key to unlocking the true potential of in-store retail media.