# Holiday End Cap

Dec 27, 2025

Lessons from 35 retail media conversations—and how they're shaping in-store, offsite, and federation in 2026

[Listen on Spotify →](https://open.spotify.com/episode/4uV0BPEkjqDl0bY9vJWcYx?si=2Oop3GblRkSldH4Av4rBOw) [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-middlemen-podcast/id1747213944?i=1000742893318)

### Show notes

Lessons from 35 retail media conversations—and how they're shaping in-store, offsite, and federation in 2026