# Keith Bryan on launching Best Buy's RMN & why Retailers will buy Publishers

Oct 3, 2024

The inside story behind launching Best Buy's Retail Media Network

[Listen on Spotify →](https://open.spotify.com/episode/0MOktBlmWcA9Z27qjCDctr?si=f5dd09a37df84b22) [Apple Podcasts](https://podcasts.apple.com/us/podcast/keith-bryan-on-launching-bestbuys-rmn-why-retailers/id1747213944?i=1000671694401)

### Show notes

The inside story behind launching Best Buy's Retail Media Network