Mastering the four corners of Retail Media with Kiri Masters — The Middlemen Podcast
Mastering the four corners of Retail Media with Kiri Masters
Dec 23, 2025
Retail media is bigger than ads: Kiri Masters breaks down the 4-corners framework and why most players still think in MarTech terms.
Listen on Spotify → Apple Podcasts
Show notes
Retail media is bigger than ads: Kiri Masters breaks down the 4-corners framework and why most players still think in MarTech terms.