# Mastering the four corners of Retail Media with Kiri Masters

Dec 23, 2025

Retail media is bigger than ads: Kiri Masters breaks down the 4-corners framework and why most players still think in MarTech terms.

[Listen on Spotify →](https://open.spotify.com/episode/42BR2vtblJRM4HpUjcrsAH?si=b94c0f8e67ee41bd) [Apple Podcasts](https://podcasts.apple.com/us/podcast/mastering-the-four-corners-of-retail-media/id1747213944?i=1000742485636)

### Show notes

Retail media is bigger than ads: Kiri Masters breaks down the 4-corners framework and why most players still think in MarTech terms.