# Orchestration Is Much More Than We Think — Drew Cashmore, Vantage

Nov 17, 2025

Drew Cashmore breaks down orchestration, trade, and the future of retail media — and why retailers need better collaboration to compete with Amazon.

[Listen on Spotify →](https://open.spotify.com/episode/6YvCx93V2YGHep9hl84DZZ?si=25deba45c9c34304) [Apple Podcasts](https://podcasts.apple.com/us/podcast/orchestration-is-much-more-than-we-think-drew-cashmore/id1747213944?i=1000737080979)

### Show notes

Drew Cashmore breaks down orchestration, trade, and the future of retail media — and why retailers need better collaboration to compete with Amazon.