# Retail Media Must Be Planned, Not Allocated — Brian Monahan, Albertsons Media Collective

Oct 16, 2025

Why retail media must be planned, not allocated — and how Albertsons is reimagining the store as a media canvas.

[Listen on Spotify →](https://open.spotify.com/episode/4ML7QdsQ8mYE29BaXjREB1?si=32460f866a824164) [Apple Podcasts](https://podcasts.apple.com/us/podcast/retail-media-must-be-planned-not-allocated-brian-monahan/id1747213944?i=1000731998058)

### Show notes

Why retail media must be planned, not allocated — and how Albertsons is reimagining the store as a media canvas.