# The Virtual Grocery Chain: How Independent Grocers Aggregate for National Scale

Dec 16, 2025

Why independent grocers were overlooked in retail media—and how RSA and Inmar use aggregation and incentives to unlock national scale.

[Listen on Spotify →](https://spotifycreators-web.app.link/e/r5ov7sDa9Yb) [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-virtual-grocery-chain-how-independent-grocers/id1747213944?i=1000741530555)

### Show notes

Why independent grocers were overlooked in retail media—and how RSA and Inmar use aggregation and incentives to unlock national scale.